Westchester County has put out a request for proposals from companies that can develop marketing plans for apartments built to comply with the 2009 fair housing settlement.
The settlement requires the units to be marketed to a wide area to maximize the number of applications from blacks and Hispanics. The marketing plan is an important part of the settlement’s implementation.
The proposals are due Aug. 24 and the contract is expected to run from Oct. 1, 2012 through Sept. 30, 2015.
The housing settlement, which is coming up on its third anniversary, requires the county to build 750 units of affordable housing in mostly-white areas. In an update to a legislative committee last week, Deputy Planning Commissioner Norma Drummond said 569 units were at some level of public review, 207 had financing in place and 116 had building permits. The numbers nearly meet the 2012 benchmarks in the settlement of 200 with financing and 125 with permits.
By the end of 2013, 300 units must have financing and 225 must have permits and Drummond said she expects the 2013 financing benchmark will be met by the end of this year.