Excerpts from Gasland filmmaker Josh Fox’s New York-centric short film are headed for the airwaves, as a Washington D.C.-based group is funding an ad buy across several Southern Tier markets.
Food and Water Watch — a hydrofracking opponent — is funding a two-week ad buy in the Elmira and Binghamton television markets, feature Fox narrating some of the key points from his latest Cuomo-themed project.
The 30-second ad features also includes the familiar scene from “Gasland” where a Colorado man lights his tap water on fire. The scene has become something of an image of the hydrofracking debate, with environmentalists pointed to it as a sign of the potential danger drilling can bring and supporters pointing to naturally occurring methane in some water wells.
The ad ends with a number for Cuomo’s office, urging viewers to speak out against fracking.
“As Governor Cuomo considers whether or not to open up New York to the dirty, polluting practice of fracking, he needs to know that he’ll be held accountable for whatever decision he makes, both locally and nationally,” Food & Water Watch Executive Director Wenonah Hauter said in a statement. “He needs to know that the road to the White House isn’t paved with drilling rigs.”
Pro-hydrofracking and gas-industry groups have hit the radio airwaves with various ads, including one series that references comments made by President Barack Obama last month.
Here’s the Food & Water Watch ad: