I “Cold” NY?

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Saranac Lake businesses are starting a new marketing campaign: “Destination: Adirondack Winter – The Adirondacks’ coolest place!” according to the Adirondack Daily Enterprise.

Gov. Andrew Cuomo has made the promotion of the Adirondacks a key initiative. He vacations there, and he took reporters there last month.

The Adirondack Daily Enterprise said the new effort “is aimed at taking advantage of the Saranac Lake area as being nationally recognized as one of the coldest spots in the United States.”

“We heard loud and clear from I Love NY and other international, state and regional tourism officials that today’s visitor is looking for a diverse experience made simple in one package,” committee member Ernest Hohmeyer said in a press release, according to the newspaper. “By ourselves, our small businesses and venues may be too small to offer all the activities and venues that family, outdoor enthusiasts and today’s traveler is looking for. Our small communities and smaller businesses may need to pool their resources to encourage that destination feel.”

To be successful, tourism officials noted that these diverse activities – ranging from lodging choices, restaurants, retail, venues and events – need to be put in one destination package.

The Winter Wonderland Festival in February will highlight Saranac Lake as the “coldest spot in the U.S,” the newspaper said.

The Associated Press said that temperatures in the region can drop below minus 30 degrees during the winter.

Cuomo has sought to bolster New York’s tourism, and he unveiled a new I Love NY campaign in May. The Daily News reported today that Cuomo is planning an overhaul of state’s tourism marketing campaign.

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